LinkedIn SEO Optimization: An Expert Guide To Boosting Your Profile In 2025

Lower the search engine rankings of websites that breach Google’s Webmaster guidelines. This is mostly done by using various kinds of black-hat SEO techniques. While Google and other search engines focus on your website’s written content, they also crawl your images and media.

Measuring SEO success: key metrics to monitor

Using them correctly can help boost your visibility on search engine results pages. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce SEO Anomaly content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Search engines don’t operate solely in the realm of text anymore. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products. If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers.

Attend SEO conferences and meetups

Any company with a web presence must focus on SEO to ensure they are visible to online searchers. While radio ads can be an excellent way to target niche audiences who listen to specific music, podcasts, or talk shows, they lack the broad, ongoing impact SEO provides. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam.

Consider Content Hubs and Taxonomies

The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there’s no guarantee that any particular site will be added to Google’s index, sites that follow the Search Essentials are more likely to show up in Google’s search results. SEO is about taking the next step and working on improving your site’s presence in Search. This guide will walk you through some of the most common and effective improvements you can do on your site.

Submitting an XML sitemap to Google tells the search engine which of your pages should be indexed (i.e., added to its database of possible search results). This gives you a strong indication of search intent (what the average searcher wants). Keywords are relevant search terms that you want your page to appear for, and strategically adding them to your content can help you rank higher. Explore an exhaustive list of new search engine options and how their technology changes the online search game.

An excellent tool to get an overview of your backlink profile is Ahrefs. You can see the total number of backlinks to your site, the number of referring domains, organic ranking keywords, and more. In the past, SEO experts recommended even placing your keyword at the beginning of the title whenever possible, as this would carry more weight in search engines. As a result, they either don’t reach the right audience or start attracting leads with no intention of buying your products or services. This will increase the number of people seeing your content, which also increases your traffic. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses.

The result is a dramatic reduction in the time it takes to deliver web pages to users worldwide. The report provides both Mobile and Desktop results, so getting good scores for both will mean your pages get the ranking boost in both mobile and desktop search results. Google’s other developer tools, including Lighthouse and PageSpeed Insights, also allow you to check Core Web Vitals for any page, using lab data, which can help pinpoint issues. SeoSiteCheckup is a free tool with over 50 checks to let you know how you’re doing. A great way to instantly check on how well your site is optimized is to do a quick SEO audit.

It’s all about developing a relationship with current and potential customers before trying to sell them. To rectify the issue, some businesses will insert a sales pitch or incorporate their product into every piece of content they write. This is something we’ve mentioned multiple times in this article. Businesses like seeing fast results and one mistake marketers make when getting into content marketing is expecting results too quickly. In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts.

• This helps you find rising trends months or even years before they become popular.
• To show up in zero-click searches, your content needs to deliver all that — and more.
• Drawing from our experience with LinkedIn search engine optimization, we’ve compiled a list of hacks that will help you rank higher.

Because of that, I got traffic from the keyword “SEO case study” within weeks. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. This tool shows you subtopics (and terms) that are related to the keyword you typed into it. That way, Google can fully understand the topic of your page (not just your keyword).

A website that forces them to wait—even just a few extra seconds—can dampen their experience. In other words, your site should be mobile-optimized for Google searchers and search engine crawlers (also known as “spiders”). Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. In Keywords Explorer, we also show the “Traffic Potential” metric for each keyword. This estimates how much traffic the current top-ranking page for the keyword gets.